Core Course Module 7: Prospecting
>> 12 proven self-promotions for freelance copywriters.
>> A lead-generating letter that pulled a 10% response.
>> How to create a Copywriting Information Kit.
>> The MAD-FU formula for qualifying potential clients.
>> How to make your website generate a truckload of leads.
Core Course Module 8: Getting Prospects to Hire You
>> 15 reasons why clients hire freelance copywriters.
>> 9 steps for converting sales leads into copywriting clients.
>> What to do when a potential client ghosts you.
>> 23 great copywriting niches.
>> 9 common sales objections -- and one good answer to each.
Bonus Course Module #9: Content Marketing
>> Converting free content requests into qualified sales leads.
>> How to easily enhance curated content.
>> Fill-in-the-blank worksheets for creating your content.
>> Tailoring your content delivery format to prospect learning mode.
>> 7 proven formulas for writing attention-grabbing content titles.
Bonus Course Module #10: Websites
>> Dual-appeal home pages.
>> The 2 things that must be on your website.
>> Choosing your domain name.
>> Popular home page layouts.
Bonus Course Module #11: Videos
>> Common video run times and script word length for each.
>> 9 tips for writing video sales letters.
>> The power of demonstration videos.
>> Problem/solution videos.
>> Using educational videos to help sell your product or service.
Bonus Course Module #12: Building Your Copywriting Business
>> The 7 key elements of freelance success.
>> 5 ways to deliver extraordinary client service.
>> How to retain good clients for years—even decades.
>> The ABM method of getting all the new clients you want.
>> 4 secrets to a long and prosperous copywriting career.