Although I liked to think that in copywriting I’ve “done it all,” that’ wasn’t quite true … because there’s one thing my readers constantly ask me for that I had – until recently – never delivered: a comprehensive Master Class in copywriting – both the craft of writing copy --- as well as the business side of freelance copywriting.
That’s why I created and launched my new online course—“How to Start and Run a Successful Copywriting Business.”
I figure that my stepping up to the plate – and teaching the things that matter most in the copywriting field – was long overdue. I think I owe it to writers and marketers. And I always pay what I owe—and more.
And just to be clear, let me repeat:
This is not just training on how to write A-level copy, although copywriting is the skill I help you master . . . but it also shows you how to succeed as a six-figure freelance copywriter.
You see, in sharp contrast to many who now just teach copywriting, I am in the trenches every day actually doing it—60 hour a week, 51 weeks a year. This is a very different perspective than many classes being offered.
Here’s just a sampling of what we cover in my online master copywriting course—“How to Start and Run a Successful Copywriting Business” ….
Part I: The world’s best-kept copywriting secrets
First, I give you an in-depth understanding of the most powerful copywriting secrets.
These persuasion principles have been proven to work like magic for decades, and continue to do so today – both digitally and in print.
Including:
• The definitive and tested answer on when long copy works best vs. where short copy works best – plus an easy-to-use diagnostic tool for determining the optimal copy length for any promotion you write.
• The critical difference between writing A-level copy vs. B-level copy. Hint: It’s not what you think.
• The #1 mistake copywriters make that causes clients to take an immediate dislike to your copy … and 3 easy steps to ensure that it never happens to you.
• A simple 5-step writing formula that can triple response to your emails, ads, and sales letters.
• The 3 critical elements of a winning Unique Selling Proposition (USP). Can you name them all and use them persuasively?
• What the world’s top copywriters know about making content marketing and copywriting work together that most other copywriters and content writers don’t.
• How to craft irresistible and compelling offers that can multiply your response rates and sales up to tenfold – as incredible as that sounds.
• This simple trick that top trial lawyers use to win million-dollar judgments and settlements in their cases can also send your copy’s response rates soaring into the stratosphere.
• People buy from people they like. Here’s how to write copy that almost instantly makes prospects like you – a lot. And therefore gets more sales!
Part II: YOU: a millionaire-copywriter
Not only does my Master Copywriting Course give you the tools and training you need to outperform 97.5% of all other copywriters working there today…
But I’ll also show you step-by-step how to succeed as a 6-figure freelance copywriter – and accumulate a 7-figure net worth – all from your writing!
Including:
• The 1-page sales letter that launched my freelance copywriting business. It generated a 7% response. I’ll also share the second version that produced 10% response – and show you the simple formula that made them work for me … and can get you leads and clients, too.
• How I closed a $25,000 assignment -- even though when the prospects asked me to come in for an interview to discuss the project, - I refused!
• How to make sure your price is within the client’s budget – before you quote it – and without turning them off by asking, “What’s your budget?”
• You write a letter that you think is some of your best copy ever … but the client emails you back right away to say she hates it. Now what?
• The secret of the “takeaway close” – and how Somers White did it successfully using only 4 words.
• The $4 hardcover book that got me a new Fortune 500 client who paid me over $67,000 in copywriting fees -- in one single check!
• How to reply when the prospect challenges you with this objection: “I already have a writer who will do the job for less.”
• How to get a client to hire you for a copywriting job even when you have zero experience in their industry.
• And so much more….
Just look at all you get!
Okay. Now, let’s take a quick look at what's included in your training when you become a member of my Master Course “How to Start and Run a Successful Copywriting Business”….
• 8 weeks of training sessions. You get 2 sessions every week. One is a lesson, given by me, in webinar format, in real-time. And to keep you safe and healthy during the pandemic, all sessions are currently virtual.
• The second session each week is like an informal writer’s group, as if we were sitting around a table (though again, to keep us safe, for now it’s virtual). I can answer your specific questions, and you can also share ideas with your fellow students.
• You’ll get weekly homework assignments to write copy. So you build your skills and confidence through practice. You don’t have to do all or even any of the assignments. Although I recommend you do as many as you have time for, it’s totally up to you.
• Personalized copy critiques. I will personally go over each assignment you submit. You get my professional critique on your copy—what works about it; where it could be stronger; and my suggestions for improvement.
• Password-protected online replays. All of the 8 lectures will be available to you on a password-protected, members-only website, for replay whenever and as often as you want. From time to time, we plan to add new videos, audios, and other bonus content to enhance your learning even more. When we do, you will be able to access this new material on the Class website at no cost.
• Copywriting reference library. Includes special reports, articles, books, and also a portfolio of some of my most successful print and digital copy